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'World known, Wisconsin grown.' ®

A glimpse of Wisconsin's ginseng growing heartland


What Makes Wisconsin Ginseng Special?


American Ginseng is a wild plant, native to Wisconsin’s fertile forests. Because ginseng grows slowly and draws nutrients from its habitat over several years before harvest, the right growing conditions are essential.  Wisconsin's deep, rich soil, cool summers, pure waters, and fresh air make it an ideal growing region to produce ginseng of unsurpassed quality.

A map of the United States showing the Wisconsin American ginseng growing region

The State of Wisconsin


Illustration of a panax quinquefolius ginseng plant


Wisconsin growers pioneered the field cultivation of their native wild ginseng plants in the late 1800s.  For over a century, the secrets of rearing this elusive plant have been passed from one generation to the next by a small community of dedicated stewards.


Wisconsin ginseng is grown to strict standards developed by the United States Environmental Protection Agency and the Food & Drug Administration.  Further, our ginseng is stringently tested to ensure it is free from harmful contaminants and soil residues.  Our ginseng is graded according to United States Department of Agriculture (USDA) standards ensuring consistent quality.

Illustration of a panax quinquefolius ginseng root

A traditional Wisconsin ginseng garden

Ginseng's Unique Benefits

Ginseng is a natural adaptogen.  It helps enhance the body's own ability to adapt to stress.  Naturally occurring chemicals called ginsenosides work with the human body and mind's own chemistry to achieve its effect.

  • Decreases stress while increasing stamina,

  • Calms the body and mind,

  • Increases capacity for mental and physical work,

  • Lowers blood sugar and moderates glucose levels,

  • Boosts the immune system,

  • Clinically proven to fight fatigue associated with cancer recovery.

Ancient life enhancing qualities for our challenging modern world

How is Wisconsin Ginseng different from Asian Ginseng?

Unlike its Asian brother (panax ginseng), which is intense, heating, and can therefore only be taken for short periods at a time, American ginseng’s moderate and cooling ginsenoside profile means that it can be taken for long periods without adverse effect. It sharpens the mind and energises the body while calming anxiety and reducing stress. American ginseng works in harmony with Asian ginseng to preserve health and enhance wellness over the range of a person’s life. 

Wisconsin Ginseng

  • Yin

  • Cooling

  • Calming

  • Energy restoring

  • Helps the body and mind cope with chronic, day-to-day stress

Yin and Yang of balanced health and wellness

Asian Ginseng

  • Yang

  • Heating

  • Exciting

  • Energy boosting

  • Helps the body and mind cope with acute, short-term stress

Wisconsin ginseng works in harmony with Asian ginseng to preserve health and enhance wellness over the range of a person’s life.  Wisconsin ginseng is especially beneficial to people living and working in hot climates like South East Asia’s.

What about 'Siberian Ginseng'?

So called 'Siberian Ginseng' (Eleutherococcus Senticosus) is often taken as an herbal tonic and is used in Traditional Chinese Medicine.  However, despite its name, it is not truly in the ginseng family.

Better than Wild Ginseng? We think so.

Many buyers believe that purchasing wild ginseng ensures that the plant grew in the purest conditions and developed the best qualities. Today, wild ginseng is in danger of becoming extinct in many of its native habitats.


Wild ginseng may not come from regions with ideal climates.  It may not be responsibly harvested, and it may not even be wild at all, but grown under simulated conditions.


Wisconsin's natural habitat produces ginseng with shape, texture, colour, and potency close to that of true wild ginseng.  Our Wisconsin ginseng is grown using sustainable practices, and is laboratory tested to meet stringent standards of purity.

A chart showing that Wisconsin-grown American ginseng has high ginsenoside levels

Percentage of ginsenosides found in some common varieties of ginseng

Choosing potent alternatives like Certified Wisconsin ginseng helps to ensure that wild ginseng populations will recover and flourish while people continue to benefit from ginseng’s many life-enhancing properties.

Ginseng Board of Wisconsin Seal





  • Meets stringent United States Department of Agriculture (USDA) and Environmental Protection Agency (EPA) Standards;

  • Is responsibly sourced, and traceable to an individual producer;

  • Is laboratory tested for a range of harmful soil contaminants.

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